Paterson is the third largest city in New Jersey. Known as the Silk City thanks to a history as an industrial hub, Paterson retains some capacity as a producer of textiles. The largest employers are government and healthcare operations, while proximity to New York City makes Paterson a popular spot for companies looking to do business in the “Big Apple.” Great Falls National Park is a consistent draw for tourism.

In the 21st century, Paterson is an enormous melting pot with large Hispanic and Latino communities, as well as large population of Arab descent. The city is connected by highway, bus, and train to surrounding locales including Paramus, Hackensack, and Passaic. Tapping into the diverse commuter audience of Paterson is easy when you place ads on junior posters and in bus shelters.