Case Studies
OOH Case Study
Dunkin Donuts Case Study
Why Dunkin' Found a Perfect Pairing in AR James Media
Even the world’s leading baked goods and coffee chain needs a little extra exposure from time to time. That’s why AR James was excited when Dunkin’ used our out-of-home (OOH) inventory to help with their “Perfect Pair” campaign, a $2.75 coffee and donut offer. Through OOH advertising, we drove customers to their stores in the New York and New Jersey Metro areas.
How many customers? Take a look at the numbers.
- 44 High-Impression Shelters in Close Proximity to Target Location Stores
- Million Average of 18- to 44-Year-Olds Reached on a Weekly Basis
Here’s how we made it happen:
Dunkin’ picked AR James to bolster its “Perfect Pair” campaign with junior posters and transit shelter advertisements. The alignment for transit shelter placements was strategized in two ways:
The first tactic was all about proximity. Any Dunkin’ store within half a mile of a shelter was used to promote the offer.
In the second tactic, assets were based on Geopath ratings.
Let us make it happen for you.
AR James Media is a boutique-style agency that provides bus shelter and junior billboard advertising services. We have over 1,000 signs in 24 markets, from Westchester County, NY, to Ocean County, NJ. We’ve been recognized as a Billboard Insider company of the day, and we’re a proud member of Geopath and the Outdoor Advertising Association of America (OAAA).
We’ve completed more than 2,300 campaigns, and yours could be next.
Mcdonalds Case Study
McDonald’s was looking to expand the reach of their “McDelivery” campaign.
We answered the call.
When the world’s largest restaurant chain by revenue sought AR James Media to increase awareness of their food delivery service in the New York and New Jersey metro areas, we were happy to try our hand. They knew that out-of-home (OOH) vendors and media formats would lead to higher exposure.
It was our privilege to deliver the results they were looking for.
- 50 Faces Contracted
- 2.8 Million Consumers over the Age of 18 Reached Weekly
