The Challenge
New York City outdoor inventory is expensive, limited, and fiercely competitive. But your clients still expect NY DMA reach, consistent visibility, and measurable performance—without exceeding budget.
The Solution
At AR James Media, we help agencies achieve those same results through New Jersey’s static out-of-home network—dense commuter corridors, high-traffic transit shelters, and Geopath-verified impressions that deliver New York DMA exposure at smarter CPMs.
Why New Jersey Works for NY DMA Plans
• Population Density That Delivers Frequency New Jersey is the densest state in the U.S. (~1,263 people per sq. mi.), and Hudson County averages nearly 15,700 per sq. mi.—ideal for repeated exposure.
• Inside the NY DMA Major NJ counties—Bergen, Essex, Hudson, Middlesex, Monmouth, and Union—are all part of the New York DMA footprint, meaning your buys still reach the same media market.
• Commuter Power About 447,000 North Jersey residents travel to NYC daily—a 62% increase since 1990—bringing high-value professional and consumer audiences.
• High-Volume Corridors PATH averaged 186,000 weekday riders in 2024; NJ TRANSIT supports ~925,000
weekday trips; and the Turnpike and Garden State Parkway move over 1 million daily travelers.
• Travel & Tourism Boost New Jersey welcomed 123.7 million visitors in 2024, while its regional airports handled 145.9 million passengers—adding seasonal and event-based reach.
• Bilingual Reach With a Hispanic/Latino population of ~23.5%, New Jersey mirrors NYC’s 28% share—making bilingual creative and messaging especially effective.
• Longer Dwell Times The average NJ commute is 31 minutes; nearly half of commuters spend 30 minutes or more in transit—giving your message time to stick.
Where to Plan First
• Tunnel & Bridge Approaches: Holland, Lincoln, GWB, Route 3/495/I-95 — prime pre-Manhattan exposure.
• Turnpike & Parkway Corridors: Consistent frequency and clear planning by exit ranges.
• Transit Shelters: Close-up visibility across dense pedestrian and commuter zones.
• Event & Travel Hubs: Newark Airport, MetLife Stadium, and Shore traffic for high seasonal engagement.
Measurement You Can Trust
• Geopath Verified — Every AR James Media unit is backed by standardized reach, frequency, and TRP metrics.
• Attribution Ready — Add optional foot-traffic studies, brand-lift surveys, or QR-based engagement tracking.
The 3-Step Agency Plan
1. Discover — Share your audience goals, DMA focus, timing, and KPIs.
2. Design — We map the best NJ corridors, model Geopath reach/frequency, and build static OOH plans that meet your budget and performance targets.
3. Deliver — We execute, verify, and report with full transparency.
Ready to See the Numbers?
Find out where New Jersey extends your NY DMA reach.
Visit arjamesmedia.com to request a corridor-by-corridor plan with projected reach and CPMs.
