Transit shelters work best when your message is simple and readable at a glance. Here’s the checklist we use across Hudson & Essex.
The Rule of One — one audience, one message, one CTA.
Word Count — 7–10 words for the headline; use strong verbs and concrete benefits; test Spanish‑forward variants for Hispanic neighborhoods.
Visual Hierarchy — brand lockup top‑left; product visual centered; CTA bottom‑right with a QR code; keep key text above the lower third to avoid hardware.
Measurement — QR + short URL; UTM on every digital touchpoint; track form fills and booked calls against flight dates.
Production — deliver high‑res files to spec; confirm shelter sizes and bleed with our team.
Want a creative review or template?
Email us—happy to help.
Email us at sales@arjamesmedia.com or call us now at (848) 999‑2185
