When your audience lives and commutes along the same streets every day, transit shelters offer high‑frequency visibility you can plan and measure. This case outlines a representative approach brands can adapt in Hudson & Essex Counties.
Objectives
(1) Saturate key Hispanic corridors with daily, eye‑level exposures.
(2) Keep CPM efficient (targeting sub‑$2) while preserving neighborhood precision.
(3) Track outcomes using GeoPath, QR/UTM, and simple landing‑page goals.
Plan • Place • Prove
Plan: identify corridors (Bergenline, Broad & Market, Tonnelle, Springfield) anchored to ZIPs and retail clusters.
Place: 30 shelters; rotate creative by neighborhood; add QR + short URL.
Prove: track monthly; compare UTM clicks and form fills to flight dates.
Creative Tips
Spanish‑forward headline; 7–10 words; brand lockup upper‑left; product visual centered; QR + short URL; keep key text above lower third.
Results You Can Expect
Continuous reach + frequency in the exact neighborhoods you need; simple CPM math; clean attribution via UTM and form fills.
Next Steps
Ask us for a corridor‑level shortlist and production specs.
Get in touch with us now!
sales@arjamesmedia.com • (848) 999‑2185
